A new design language – clear, precise and elegant
“Simply clever” details like the ice scraper on the fuel tank cover and etc
Complete set of safety systems
“Red Dot Award: Product Design” is the world's largest and most internationally recognized product competitions. With 4,928 submissions by 1,994 participants from 56 countries this year alone, the “Red Dot Award: Product Design” is presented annually to companies producing consumer products for quality and outstanding achievements in design and is one of the most recognized awards in the world.
The new ŠKODA Fabia has been available on the European market since November 2014. This model is the first series-production ŠKODA to sport design elements from the ŠKODA VisionC show car. Emotional and strong appearance excited the international judges. With its sharper design, the popular small car is more sporty, distinctive and expressive than the previous model, and features balanced proportions, crystalline shapes and sharp lines.
The Fabia had to undergo detailed examination by a high-ranking panel of experts, consisting of designers and journalists from 25 countries. They evaluated the vehicle’s design based on selected evaluation criteria, such as degree of innovation, functionality, ergonomics and durability. ŠKODA’s new design language also won over the Red Dot Award jury.
“The new Fabia is more dynamic and full of character than ever before, and is the most emotive Fabia ever,” says Chief Designer Jozef Kabaň. “We are delighted that the new design language has won over the experts and customers alike. Winning the Red Dot Award confirms that we are on the right track in developing ŠKODA’s design language.”
In addition to the design, the new ŠKODA Fabia sets standards in its segment in terms of technology and functionality. The small car is exceptionally eco-friendly and features top technology from higher vehicle classes.
The perfect blend of emotion and functionality has won over the market: Over the first two months of 2015, deliveries of the Fabia increased 11.7% in Western Europe and 32.7% in Central Europe.
The third generation ŠKODA Fabia is now the eighth ŠKODA model series to have been awarded the prize. The brand’s first model to receive the prize was the ŠKODA Octavia Combi (estate) in 2006. In 2007 the coveted seal of quality went to the ŠKODA Roomster, and in 2008 the second generation ŠKODA Fabia won the award. In 2010 there were two models to receive the Red Dot: the ŠKODA Yeti and ŠKODA Superb Combi (estate). In 2013 the design award went to the compact saloon ŠKODA Rapid, and finally last year to the ŠKODA Rapid Spaceback.